![]() With other young TikTok stars like Charli and Dixie D'Amelio branching out into beauty with brand collaborations and new product lines, this is only the beginning of the Gen-Z takeover of the beauty space.Īhead, get a closer look at the new Item Beauty products. ![]() If I had to choose a favorite product from the line, most days I would pick the Lash Snack lengthening mascara as I'm really proud of how it came out." Value: 16 Size: 3 g, Full Size What It Does: IPSY EXCLUSIVE: Plant-based conditioners like vitamin E and meadowfoam seed oil help create a protective barrier over your plump-out pout. It makes me feel good about myself, and that's what Item Beauty is all about. Quip Stick Lip Quip Solid in Come Thru by ITEM BEAUTY was featured by IPSY Read reviews, watch tutorials, and check out galleries. Most people don't know this about me but I often curl my lashes before bed. "While I was working to create Item Beauty, I had a clear vision of what I wanted to be in the collection and focused a lot on creating the perfect mascara since I love when my lashes really pop. This luscious gloss forms a juicy boost of hydration that keeps lips soft and kissable, thanks to good-for-you ingredients like jojoba oil, almond oil, camellia. The sheer, rosy shade flatters all skin tones and amplifies the natural color of your lips for a look that’s unique to you. ![]() "Beauty has always been one of my favorite forms of self-expression - it's something I can totally experiment with in many different ways while still looking like myself and having fun," Rae told POPSUGAR. Plant-based conditioners like jojoba oil, almond oil, and shea butter help create a glossy, protective barrier on your lips (AKA they’ll be softer and chap less). The products range from $12 to $22 and will be sold exclusively on to start before making their way into Ipsy later this year. Item Beauty's debut collection includes a mascara, jelly eyeshadow, brightening powder, brow definer, lip oil, and contour duo, all geared toward her young following in bright and colorful packaging and made with clean formulas. As the co-founder and chief innovation officer, this is Rae's first endeavor in beauty and as an entrepreneur, but with 55.1 million followers on TikTok, there's no doubt it's going to make a huge splash. High shine, feels very moisturizing, though not as thick as the Lip Quip. The sheer, rosy shade flatters all skin tones and amplifies the natural. I got a sample of their clear gloss (Chill) in one of the Sephora Pop boxes and it is similar-ish. Plant-based conditioners like jojoba oil, almond oil, and shea butter help create a glossy, protective barrier on your lips (AKA they’ll be softer and chap less). The new brand is in collaboration with Ipsy and will include six must-have makeup products. This tinted lip oil deeply moisturizes to nix chapping and dryness for good. TikTok star Addison Rae is launching a beauty line called Item Beauty and it's officially available today, Aug.
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